Our story began in 1999 with a small florist on the high street in Lowestoft, Suffolk, where we've been welcoming customers ever since.

As the internet grew, so did we. We created specialist websites dedicated to the things we loved most—roses, hampers, balloons, gin and seasonal gifts—each one helping new customers discover us online.

Over the years those specialist shops found customers all over the country. They worked well individually, but something had quietly disappeared along the way.

The joy of simply browsing.

On a real high street you might pop in for flowers, wander into a delicatessen, stop to admire a shop window and leave with something you never expected to find. Online, shopping had become all about searching.

So we asked ourselves a simple question.

Could we bring that feeling back?

That question became Stream Street.

It's our very own little high street, where all of our specialist gift shops come together once again. Alongside them you'll find Live Streams, The Gazette, the Rose Gardens and plenty more besides—a place designed to be explored rather than rushed.

Although Stream Street may be imagined, the people behind it and everything we do are entirely real. And oddly enough, after all these years, it feels as though our story is only just beginning. As our very own little high street continues to grow, we hope you'll enjoy growing with us.