Our story began in 1999 with a small florist on the high street in Lowestoft, Suffolk, where we've been welcoming customers ever since.

As the internet grew, so did we. We created specialist websites dedicated to the things we loved most—roses, hampers, balloons, gin and seasonal gifts—each one helping new customers discover us online.

Over the years those specialist shops found customers all over the country. One idea had gradually become several, creating the rather eclectic collection of businesses we now call Interdelightful.

But the world keeps changing, and after more than 25 years in business, so do we.

That is where Stream Street comes in.

Stream Street is our made-up little high street where everything we do comes to life. It's where our shops sit alongside The Gazette, our prize draws, the Rose Garden, live broadcasts and whatever else we come up with next.

It gives all those different ideas one place to belong, while still allowing each of our shops to be itself.

Although Stream Street may be imagined, the people, businesses and products behind it are entirely real. We're still here in Lowestoft, still sending gifts around the country and still coming up with new ideas.

After all these years, we're simply finding new ways to tell our story.